RIVAL }{ GET UP

CLIENT

Rival

TEAM

Art Director: Dev Jackson Designer: Lane Gillespie Editor: Ari Ramírez Communications: Michelle Khan

PROJECT

Very different from Rival's typical dark sound and branding, his song "Get Up" is much more uplifting and motivating.

To match the feel of this song, we brainstormed ideas with Rival and decided to create an environment of a wasteland city coming back to life with flowers growing all over the city.