Cadmium is a music producer who brings a very melodic and modern flair to the electronic music industry. We were briefed to create a logo involving a shield, something that Cadmium identifies his brand with. We wanted to combine that with a major emphasis on his modern take of electronic music. To do this we created an elegant shield logo with a strong decisive logotype that perfectly balances aggressive strokes as well as sweeping lines. The perfect analogy for his warm melodies in an industry whose visuals are typically more focused on straight lines and robotic imagery.
Art Direction: Dev Jackson