ARTIST BRANDING & STORY CREATION
Arc North is an up and coming Producer from Stockholm, Sweden.
With a fanbase growing faster than they can keep up and a thirst for content larger than they can feed, we have been tasked with creating backstory and lore to go along with the Arc North brand.
THE SITUATION: The brand centers itself around the idea of the "Swedish North" and nature. As for the artist himself he likes the brand to feel very serious while he commentates in a very punny/comical manner. Keeping it all feeling a bit lose.
THE ANSWER: In short... The Arc.
THE ANSWER CONT..: In detail... The Arc...
Since long before man walked the earth The Arc roamed our tiny blue planet in search of something. It’s origins are unknown, though it’s believed to be a vessel from another edge of our galaxy. Collecting information and sifting for something. We do not know what it is looking for, some believe a planet worth inhabiting, others believe it comes from the gods. Personally I believe it’s carrying something. What? I don’t know. Something that could change the future of humanity as we know it.
End Log. - Doc_01 Lisa Tiller
The story followers people around the globe in segments called "logs" that share their encounters with this floating orb. As music releases, so do pieces of the puzzle and the listeners get just a little bit closer to finding out the true reason for the arc being here as well as Arc North's connection to it.
It created for suspense, immersion into the world of Arc North and his fans, as well as cause for some beautiful computer generated renders of nature based environments. Enjoy ;)
TASK #2: LOGO
THE SITUATION: The Arc North logo is a bit outdated and needs some freshening up.
THE SOLUTION: Much like in the media these days lets use our craft to add some "curves" to the subject.
And BAMM! we have a more modern, professional, sexy logo for Arc North to flaunt around.
TASK #3: WEBSITE
THE SITUATION: With all of this amazing new artwork and story, Arc North is gonna need somewhere to keep it all...
THE SOLUTION: A BRAND NEW WEBSITE!
CHECK OUT THE FULL
TASK #4: IMAGE
THE SITUATION: Now that Arc North's brand is looking beautiful. What about him?
THE SOLUTION: Off to Sweden for a road trip and some photoshoots...
...Someone better bring some hot chocolate and earmuffs.